Setanta Sports News was a production of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel became a 24 hour sports news provider for Setanta Sports. Setanta Sports News capitalized on the success of Setanta Sports and tried to capture the sports news viewers situated in UK and Ireland. A free channel available via satellite tv and also available on the internet, Setanta Sports News was positioned as Sky Sports News primary rival. Even though Sky Sports News became an integral part of Virgin Media television, Setanta Sports remained with this particular platform and continued to retain its rival position.
Approximately 12 months after the channel launch, it was decided that this channel required a different look. Thus came the new look in the show with a widescreen format, headlines were run at the bottom length of the screen and many more smaller yet significant changes. The channel however continued to experiment with its looks and format structure across the year incorporating smaller changes to really make it popular with the viewers.
Setanta Sports was doing very well as being a sports channel since its inception in 1990. This channel broadcasted international sports entertainment from the station located in the city of Dublin in Ireland. Formed with an understanding of the Irishmans love for sport, this channel aimed at broadcasting all Irish sports events to its Irish expats. They have a group of individual channels that operate in the United States, Ireland, Canada, Australia and Africa and broadcast sporting events such as hurling, golf, Gaelic football, association football, American football, horse racing, boxing, rugby union and darts. hong kong sport betting
However after a successful run for over ten years, Setanta Sports began facing financial hardships. The channel operated by Setanta Sports in the UK used to be broadcast just as Setanta Sports entered administration or liquidation in 2009 due to financial issues and insufficiency of funds. The ownership of Setanta Sports Channel Ireland limited changed. The channel then proceeded to get co-owned by Gaiety Investments and Sabloss Limited.
Because of this alteration of fortune, Setanta Sports News ceased broadcasting from 2009. It was also followed by a loss of a range of jobs. However portions of Setanta Sports continued broadcasting sports events in Ireland, Canada, USA and Australia. The only real hiccup was that some content remained affected because of the closure in the operations in the UK.
Setanta Sports remained in the news for the various reports that continued to brew regarding its change in ownership and prospective buying proposals. There were several reports by news providers that spoke of Setanta Sports Ireland was being looked at with interest by music producer Dennis Desmond.
Following a ownership change both of the Setanta Channels, the one in Ireland and the one in the USA, are licensed by the Broadcasting Commission of Ireland. These broadcast rights include airing of club football from counties including Germany, France, Ireland, Brazil and Netherlands, national football games, rugby union games, rugby league games, exclusive rights for the live broadcasting in the USA PGA golf tour along with other championships such as Australian Football League, war of the darts etc.